Get Out: Integrated Campaign
UNIVERSAL
Mission
Lead marketing campaign for what became one of history's most important & iconic pieces of genre-breaking cultural commentary, driving 4 Oscar nominations and $260M global box office.
Launch #GetOutChallenge for fans to recreate the film's iconic running scene, prompting submissions from celebrities like Steph Curry + Lupita Nyong'o.
Launch fan art contest, housed in a virtual gallery resembling the Sunken Place.
Create "You Have to Get Out" microsite, furthering interactivity by allowing users to create their own warning GIFs using thematic images.
Develop a multi-phased messaging strategy: leading with cryptic horror teases + easter eggs, evolving into cultural satire, and culminating in an awards campaign that elevated the profile of Jordan Peele from an improv comedian to visionary filmmaker.