Frankie’s Yam Lube Stunt

NETFLIX: GRACE & FRANKIE

Mission

MISSION: Drive fan engagement by bringing one of the series’ most hilarious moments to life.

 

 Step 1

Partner with Goop to create real “Yam Lube” product + have Gwyneth Paltrow promote on Chelsea Handler’s show

 
 

Step 2

Create intentionally over-the-top faux ads promoting the product

 
 

Step 3

Build an in-character Instagram for Frankie with illustrative promotions + send product to key influencers

 
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