Apple TV+ x The Hollywood Reporter: Streaming Platform Launch

Mission

Celebrate the launch of Apple TV+ with a cross-platform campaign geared to both industry + consumers, springboarding the new platform to 34M subscribers in under 2 months.

The Morning Show sneak peek event with Jennifer Aniston & Reese Witherspoon

Custom podcast featuring talent from across Apple TV+’s initial title slate

Thematic Editorial Features for priority series (e.g. Dickinson, See)

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Paramount+ & Showtime FYC Activation

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Morgan Freeman x Waze